If wineries want to boost their business and attract younger, tech-savvy new consumers, they need to more vigorously utilize social media and digital platforms and offer more wines at lower price points, according to a survey of the 2015 American wine consumer conducted by the Wine Business Institute of Sonoma State University’s School of Business and Economics. Not surprisingly, Facebook…
The Millennial generation, typically defined as adults between the ages of 18 and 33, has already completely changed the way we buy and drink wine, how wine is marketed and purchased. It’s a whole new wine ball game. Or so the narrative goes. But maybe not. At least when it comes to “fine wine”—wines costing $20 a bottle and up….
That’s something winemakers may be saying a lot more of in the future, as screwcaps continue to improve, gain consumer acceptance and make in-roads versus natural cork stoppers. The percentage of North American wineries using screwcaps on at least some of their wines has reportedly risen from five percent in 2004 to 38 percent in 2013, though natural cork still…
Orson Welles made commercial history back in the 1970s by intoning for Paul Masson Winery, “We will sell no wine before its time.” Today, that time could be in as little as 15 minutes, at least according to the makers of a soon-to-debut device that purports to be able to mimic the mellowing effects of aging on wine. The Wine…
If wines with alcohol levels approaching port don’t sit well with your taste buds or sobriety, scientists at the Australian Wine Research Institute at the University of Adelaide may have just the solution you’ve been looking for. It’s a strain of the Metschnikowia pulcherrima yeast that produces less alcohol from the same amount of sugar in grape juice…
The nose really does know, at least according a recent study conducted by researchers at the Rockefeller University in New York. The human nose was previously thought to be able to recognize some 10,000 different smells, a figure apparently derived from an unsupported 1927 study. But scientists have long been skeptical of that number, and the university’s Andreas Keller decided…